Salesforce in Plain Language

A series of articles where we explain complex Salesforce topics simply. From basic concepts to advanced automation - all with practical examples and screenshots.

All articles

Automation12 min

Automating with Salesforce Flow

Learn how to automate business processes with Flow. From Get Records to Loops - all important elements explained with practical examples and best practices.

October 20, 2025Read article β†’
Automation14 min

Sending GA4 Events from Salesforce with Flow

Asynchronous Flows with Subflows, HTTP Callout and CMDT. Including naming and mapping sheet.

October 28, 2025Read article β†’
Development7 min

Free Apex Code: Automatically Split Address Fields in Salesforce

Download a free Invocable Apex action that splits street, house number and suffix – including test class and README.

November 2, 2025Read article β†’
Integrations15 min

Salesforce & WordPress Integration: How It Works and Why Your Organization Needs It

Discover how a connection between WordPress and Salesforce automatically processes leads, cases and custom objects. Practical explanation with use cases and benefits.

January 27, 2025Read article β†’
Implementation & Management10 min

What does a CRM system cost? Licences, setup and management side by side

List prices of Pipedrive, HubSpot and Salesforce next to a custom CRM, with worked examples for 5 and 15 users over three years.

September 30, 2026Read article β†’
Implementation & Management11 min

Having a custom CRM built: costs, approach and pitfalls

When a CRM of your own makes sense, what it costs as a project or as a subscription, how a project runs and the seven questions to ask every builder.

September 30, 2026Read article β†’
CRM Comparisons9 min

Custom CRM, HubSpot or Pipedrive: what fits an SME team?

Where Pipedrive and HubSpot are strong, where they pinch and what a custom CRM as a subscription does and does not solve. With a comparison on six points and a worked example.

September 30, 2026Read article β†’
Development10 min

When Do You Use Apex and When Flow?

Decision tree, governor limits and three real-world situations: when to choose Flow, when Apex and when both.

September 8, 2026Read article β†’
AI10 min

Salesforce development with Cursor: the accessible way to start with AI

Cursor is the low-threshold, visual way to work on your Salesforce with AI. Where we began β€” a premium tool to start with safely.

June 23, 2026Read article β†’

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