Salesforce as it should be

We help organizations set up Salesforce so it works logically for the people who use it every day.Based on real work experience, not just consultancy theory.

About us

Who is CRM Force?

CRM Force helps organizations that use Salesforce, but notice it could be smarter, clearer or simpler.

We are consultants, but not just consultants. We've been on the other side of the table β€” in commercial, operational and supporting roles. That's why we understand how Salesforce is really used in daily practice.

We combine:

  • In-depth knowledge of Salesforce
  • Experience from the real work field
  • A pragmatic view on processes and automation

This way Salesforce becomes not a goal in itself, but a tool that helps teams collaborate better and make better decisions.

Our vision

Our vision on Salesforce

Simple where possible

Not everything needs custom work. First set it up logically, then expand only when it really adds value.

Flexible for the future

Salesforce grows with your organization. What you build today should still make sense tomorrow.

Users first

Sales, service and back-office need to work with it pleasantly and efficiently β€” otherwise it won't work.

Technology serves the process

Automation is not a trick. Everything should be part of one logical whole.

What sets us apart

Why CRM Force?

We think along as a colleague, not as an external consultant

We align with how you work and dare to say when something isn't necessary.

Experience from practice

We have worked with Salesforce in organizations ourselves. That's why we understand the pressure, deadlines and interests involved.

Strong in structure and coherence

Objects, automations, integrations and reports form one logical whole β€” no loose solutions.

Buildable and transferable

What we deliver is understandable, well-organized and manageable by your own team.

Target audience

Who CRM Force works for

SMB and scale-ups
Organizations with an existing Salesforce environment
Teams that want control over sales, service or operational processes
Companies that want to develop Salesforce further without vendor lock-in

We fit well with organizations that value overview, collaboration and solutions that still make sense in two or three years.

Less suitable if you're only looking for a quick workaround without looking at the whole picture.

Collaborate?

Whether it's optimization, expansion or restructuring Salesforce β€” we'd love to think along. Always with an eye for today's practice and tomorrow's growth.

Pascal van de Braak β€” CRM Force

Schedule a meeting with Pascal

Salesforce Consultant & Founder at CRM Force

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